How to Answer the Question “What’s Your Book About?” (Nonfiction)

Are you selling your nonfiction book or merely describing it?
  • DESCRIBING: “My cookbook has recipes for kale.”
  • SELLING: “My cookbook argues that kale, if prepared well, can be as delicious as it is nutritious.”
  • DESCRIBING: “My book is a biography of Millard Fillmore.”
  • SELLING: “My biography argues that Millard Fillmore was one of our most influential presidents.”
  • DESCRIBING: “My book is about how listening affects leadership.”
  • SELLING: “My book argues that being an active listener is among the most important qualities in a great leader.”

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Communications professional, public speaking coach, and author of “Get to the Point! Sharpen Your Message and Make Your Words Matter” www.joelschwartzberg.net

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Joel Schwartzberg

Joel Schwartzberg

Communications professional, public speaking coach, and author of “Get to the Point! Sharpen Your Message and Make Your Words Matter” www.joelschwartzberg.net

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