There’s no shortage of professional book marketing advice out there. But despite volumes of recommendations about author websites, social media, newsletters, and public relations, one author dilemma rarely gets addressed, and it’s the most simple and basic of them all.

It’s when another person — perhaps a relative, colleague, newspaper…


Are you selling your nonfiction book or merely describing it?

You wrote a powerful nonfiction book, but can you compellingly answer the question “What’s your book about?” Selling your book is not about discussing your topic. It’s about delivering your point.

Whether you have a major publisher or are self-published, whether you have a hungry publicist or a hundred Twitter…


There’s no shortage of public speaking dos and don’ts on the Internet — anyone who’s ever given a speech seems to have a point of view. …


A business conference is a carnival of opportunities, but few attendees scratch the surface of potential benefits.

If you think it’s all about attending the sessions, you’re not getting the full benefit of the conference. Being a passive listener has its advantages, but it is not nearly as meaningful being…


What holiday is less connected to its historical roots than Valentine’s Day? Jesus gets a big shout-out here and there on his birthday. President’s Day may be mostly associated with underwear and mattress sales, but at least Washington’s face graces the newspaper ads. Even Punxsutawney Phil got a movie deal.


When I got married in 2008, my nine-year-old son stood on his chair and gave a succinct toast that, even putting aside my fatherly pride, was one of the most successful speeches I’d ever seen. …


The doubling of Twitter’s character limit from 140 characters to 280 came as a welcome relief to communicators.

Now they can use twice as many words to say the same thing… and more is always better, right?

In more formal communications, we’re a bit more enlightened. We broadly understand that…


If you were delivering a speech, would you knowingly choose the wrong title, bury your point, be rude, use too many words, and otherwise get yourself in trouble with colleagues and bosses? Not if you care about your career. Yet many professionals do these things routinely when they write emails…


Oprah Winfrey’s moving speech at the 2017 Golden Globes Awards was superb by every measure — powerfully delivered, filled with rich and relevant stories, resonant personal details, ample humility, and sincere appreciation. (Not every Cecil B. …


You may not be familiar with the term “glossophobia,” but you certainly know what it means: a debilitating fear of public speaking that, according to many, tops all other fears, including death (which assumes you’ll have no presentation duties in the afterlife).

A quick Google search reveals no shortage of…

Joel Schwartzberg

Communications professional, public speaking coach, and author of “Get to the Point! Sharpen Your Message and Make Your Words Matter” www.joelschwartzberg.net

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